Today I got not one, not two, but three links from faithful readers of this blog. What’s even more exciting is that two of the three were the same article. Clearly we’re all thinking on the same page people! Keep it up!
The CBC reported that 80% more people cut the cord in 2015 than the year previous. Over at the Huffington Post, they are reporting that nearly 25% of all households are cable free now.
I’ll be honest I’m not surprised. It’s what I’ve been saying all along. The price and convenience are too good to pass up. This isn’t a fad or trend, this is the market of television consumption for the foreseeable future. If you’re a content provider, network or internet provider, take note and make a plan. You’re future is depending on how you find your niche in the next few years.
The one surprise though I found, was that the rate of cable cutting is higher in Canada than in the United States. I have nothing to explain it, except for my own hypothesis that a good part of cable cutting, is the feeling of protest and taking back power from Bell and Rogers. Just my theory, but I’m sticking with it for now.
Joel MacLeod.ca 